In an interesting, “didn’t see that coming” type of twist former bad boy OG and Florist.com / HonestFlorist owner Aron Benon has taken aim at the underbelly of the floral industry in his new blog at Flowers.Org.
The latest post explicitly calls out noted gatherer Ava’s Florist for their fake-local tactics.
What’s your take on this article and the new blog?
UPDATE: Well, that didn’t take long! The posts outting OG tactics have been removed, and the florist listings are stuffed with From You Flowers links.
And so it goes …
A YouTube video claims falsely to have been shot by a media consulting firm and trashes one of the firm’s clients. A Facebook post cuts and pastes copyrighted material. A Tweet makes a slanderous claim about a person. The result of any of these could be a lawsuit and, if deep pockets are involved, an expensive settlement.
Social media are opening up new ways to incur legal liability for both individuals and companies. All the old concepts apply – slander, libel, plagiarism, trademark infringement – but the possible ways of committing any of these offenses are expanded, and as a result, so are the potential consequences, as well as the difficulty keeping track of it all. [click to continue…]